No one who saw it is ever going to forget the footage of the mama bird feeding plastic to their babies.
David Attenborough’s Blue Planet 2 has been a devastating expose on the effect that human waste has caused to the natural world. It’s not a pretty watch, but it’s the kind of thing that shocks the conscience and encourages a change of behavior. Well, we’re starting to see the positive effect of conservation media.
Waitrose, the major British supermarket chain, has released a study on consumer habits that have trended following Blue Planet 2.
Managing Director Rob Collins: “Being mindful of how we live and eat has become a priority in today’s world. As we become increasingly mindful of our own health, the wellbeing of our family and that of the planet, we’re reshaping how we shop, cook and eat. Welcome to the era of the mindful consumer.”
A third of the population (33.5%) now have meat-free or meat-reduced diets. This includes one in eight Brits (13%) now identifying as vegan or vegetarian, and a further 21% as flexitarian. But attitudes are also changing with an increasingly pragmatic approach and many dipping in and out. Half of all those who say they are vegan or vegetarian eat meat ‘at weekends’, ‘occasionally’ or ‘on special occasions’. (The New Vegetarian Revolution – p.6)
There have been an 800% uptick in questions about plastic usage in Waitrose. The company has committed to changing its consumption habits. This is good news for any nature lovers out there. Let’s keep the seas free of manmade crap!
'Never before have we had such an awareness of what we are doing to the planet and never before have we had the power to do something about that. Surely we have a responsibility to care for our blue planet.' - Sir David Attenborough#BluePlanet2 pic.twitter.com/x0egn2gVhk— BBC Earth (@BBCEarth) December 10, 2017