Patagonia has always been on the cutting edge of corporate responsibility and environmentalism. This trend continues with Patagonia's most recent experiment - food. As Patagonia shares on its website: "we also believe there is great opportunity—and an urgent need—for positive change in the food industry. With Patagonia Provisions, our goals are the same as with everything we do: We aim to make the best product, cause no unnecessary harm, and perhaps most important, inspire solutions to the environmental crisis."
Recently, Patagonia released a short film that features the critical role food and agriculture in the future of this planet. The film explores regenerative agriculture, regenerative grazing and restorative fishing. Each of these individual projects serve as examples of what the food and agricultural industry needs to do in order to sustain a beautiful Earth for generations to come.
Watch this film and spread the word!
Rajmani Sinclair, January 12, 2016